Our Story
Founded in Melbourne, Australia, Effe was created with a vision to elevate the quality and overall experience of buying and selling second-hand designer fashion.
Effe Founder – Julia
Starting a business felt like a natural next step for me after working at Evans Leather Repair, my pappou’s (and now my mum Jenny’s) business he opened in the Royal Arcade 1956. Effe is an extension of my family’s value for quality, craftmanship, and maintenance.
I wanted to bring my family’s expertise into the resale market. It’s a space where quality and longevity matter. We don’t just sell preloved luxury – every piece is cleaned, prepared in-house, and most importantly, we offer a curated selection people can trust, along with ongoing support for leather care long after the sale.
I named Effe after my yiayia, Eftihia, affectionately known as Effie.
If you have any questions, or need to get in touch with me directly, I am always contactable at julia@effe.com.au.
Authenticated Pieces
Every item on our site has been authenticated. Our authentication is rigorous and involves the physical examination of materials, craft, hardware, detailing, and serial numbers. Third party authenticators may be used to provide a second opinion.
Our Partnership
Unlike traditional resale, we emphasise maintaining and caring for luxury goods, recognising their need for ongoing attention. In partnership with Evans, we bridge the after-care gap in the resale market by providing after-care services to every client.